These are the days of massive publicity and that is what has become the key note theme for publicising different products. Vocabulary falls short of the required amount of stimulating words to attract the buyers to various commodities with the result that the dealers work full time to secure necessary provocative names from the very existing words. As if there is no limit to usage of vulgarly provocative language, there are the dealers always prepared to go to any length for the purpose of an aggressively suggestive propaganda. It happens many a times that you are engrossed in some serious work on line on your lap top and all of a sudden some ad flashes on the screen most unwantedly. I fell a victim to this and while perusing the contents of an important message I came across an ad appearing as ‘RapeMe’ to publicise a brand of girls shirts. I am sure there is no dearth of buyers of such a brand, mainly so from the side of the girls themselves, but what ridiculous sort of a message it carries with it, and to whom it is addressed. The whole country is concerned on the every day growing incidents of rapes and gang rapes including New Delhi gang rape case which occurred only some time back. Most shocking is that the women, particularly girls, at times behave themselves most provocatively by using a suggestive dress in a wildest sort of a form like ‘RapeMe’ vividly written both on the front and back of their shirt. After all, dealers are not fools to manufacture a product to just keep it in their go downs, they know thoroughly well that the it has to elicit a tremendous response from the side of the girls. If the women themselves are not vigilant enough about their safety and security, any amount of efforts made by any forum, including very much the government itself, is bound to go a flop. A pointer like this is not aimed at talking against modernisation, it does warrant a due caution on the part of the women themselves. Those dealing in such products of highly a suggestive nature require to be banned.